Trends · data through September 2026

Supermarkets in Dunfermline and Kirkcaldy

Iceflower tracks 70 stores from 9 supermarkets in Dunfermline and Kirkcaldy. Morrisons grew fastest over the last year, ahead of Sainsbury's and Co-op Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
70
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +14.8%
2 S Sainsbury's logo Sainsbury's - +7.3%
3 C Co-op Food logo Co-op Food - +2.9%
4 A Asda logo Asda - -0.1%
5 S Scotmid logo Scotmid - -1.9%
6 T Tesco logo Tesco - -9.6%
  • Asda
  • Tesco
  • Morrisons
  • Sainsbury's
  • Co-op Food
  • Scotmid
  • Greens of Kirkcaldy
  • Other tracked chains

Store footprint

Store map

70 tracked store locations in Dunfermline and Kirkcaldy. The 7 largest tracked chains are highlighted.

  • Asda (11)
  • Tesco (8)
  • Morrisons (12)
  • Sainsbury's (3)
  • Co-op Food (30)
  • Scotmid (3)
  • Greens of Kirkcaldy (1)
  • Other tracked chains

Top tracked chains by store count

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