Trends · data through July 2026

Personal Services in Chicago-Naperville-Elgin, IL-IN

Iceflower tracks 37 stores from 11 personal services chains in Chicago-Naperville-Elgin, IL-IN.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
37
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sugaring NYC and European Wax Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sugaring NYC - -1.5%
2 E European Wax Center logo European Wax Center - -1.6%
  • European Wax Center
  • Sugaring NYC
  • Goldcoast Medspa
  • Waxing the City
  • Jill's Brow Studio
  • Tulsa Threading
  • Anaya Threading Studio
  • Other tracked chains

Store footprint

Store map

37 tracked store locations in Chicago-Naperville-Elgin, IL-IN. The 7 largest tracked chains are highlighted.

  • European Wax Center (22)
  • Sugaring NYC (5)
  • Goldcoast Medspa (1)
  • Waxing the City (2)
  • Jill's Brow Studio (1)
  • Tulsa Threading (1)
  • Anaya Threading Studio (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 E European Wax Center logo European Wax Center 22
  • 2 S Sugaring NYC 5
  • 3 W Waxing the City logo Waxing the City 2
  • 4 G Goldcoast Medspa 1
  • 5 J Jill's Brow Studio 1
  • 6 T Tulsa Threading 1
  • 7 A Anaya Threading Studio 1
  • 8 A Ashi Threading & Wax 1
  • 9 D Dalcy's Beauty Salon 1
  • 10 N Neel Thredz Spa 1
  • 11 P Perfect Threading 1

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