Chain · United States · data through September 2026

V VisionFirst

Iceflower tracks 20 VisionFirst stores across 4 US states. It ranks #9 of 1,263 tracked US optician chains by card spend. Its share of tracked category spend moved -4.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
20
States
4
Category
Optician
Category rank
#9

Growth

VisionFirst against its category

The biggest tracked US optician chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VisionFirst's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses +0.7%
2 P Pearle Vision logo Pearle Vision +7.5%
3 C Clarkson Eyecare logo Clarkson Eyecare -0.6%
4 E eyecarecenter -4.2%
5 S Shopko logo Shopko +1.5%
6 R Rx Optical -4.5%
7 V Vision Center at Meijer -
8 O Optical Outlets -3.5%
9 V VisionFirst -4.2%
10 W Wisconsin Vision logo Wisconsin Vision +1.8%

Share of tracked category spend, indexed

100 91.8 2024 Q4 2026 Q3

Store footprint

Store map

20 tracked VisionFirst locations across 4 US states.

Tracked stores by state

Customer overlap

Who shops at VisionFirst

Tracked chains VisionFirst customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J Jay C logo Jay C 100
J Jackson County Ems 73
F Firewood Grilled Chicken 73
P Pepper's Mexican Restaurant 64
P Paul's Fruit Market 56
S Shelbyville Pharmacy 51
S Salem Veterinary Service 48
E El Nopal 46
O Our Place Liquors 46

More trends

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