Growth
The Olive Tree against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Olive Tree's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Olive Tree locations across 7 US states.
Tracked stores by state
- Georgia 2
- Maryland 2
- Ohio 2
- Florida 1
- New York 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at The Olive Tree
Tracked chains The Olive Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Ya Hala Bakery & Grill
100
A
Aberdeen PG Commissary
56
Aberdeen PG Commissary
56
B
Beards Hill Liquors
41
Beards Hill Liquors
41
L
Lin's Hibachi
34
A
Aberdeen Diner
30
D
Dietrich's Tavern
29
H
Holyland International Import Supermarket
25
O
One Stop Cafe
22
W
West Town Village Market
22
H
Harbor Wine and Spirits
21
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