Growth
National Vision against its category
The biggest tracked US eyewear store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks National Vision's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LensCrafters
|
+0.4% |
| 2 |
V
Visionworks
|
-3.9% |
| 3 |
E
Eyemart Express
|
+6.6% |
| 4 | S Stanton Optical | +12.6% |
| 5 |
E
Eyeglass World
|
-4.6% |
| 6 |
S
SVS Vision
|
-6.8% |
| 7 |
F
For Eyes
|
-2.9% |
| 8 |
N
National Vision
|
-9.6% |
| 9 | C Cohen's Fashion Optical | +9.6% |
| 10 | S SEE Eyewear | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked National Vision locations across 12 US states.
Tracked stores by state
- Georgia 4
- Alaska 2
- Alabama 2
- Arizona 1
- California 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- New York 1
- Ohio 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at National Vision
Tracked chains National Vision customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
JBER Commissary
100
JBER Commissary
100
M
McGuire Commissary
95
F
Fort Novosel Commissary
71
F
Fort Stewart Commissary
58
F
Fort Liberty North Commissary
43
N
Nellis Commissary
43
Nellis Commissary
43
F
Ft Stewart
36
N
Nellis Main Exchange
33
A
Army-Air Force Exchange Serv
29
Army-Air Force Exchange Serv
29
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