Growth
Li'l Cricket against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Li'l Cricket's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
14 tracked Li'l Cricket locations across 1 US state.
Tracked stores by state
Customer overlap
Who shops at Li'l Cricket
Tracked chains Li'l Cricket customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lil' Cricket
100
Lil' Cricket
100
L
Li'l Cricket Food Stores
72
P
Pacolet Food Mart
64
L
Lil Cricket
62
S
Smitty's Country Store
48
B
Blackstock Market
48
A
Aji Asian Bistro
47
P
Petro Pointe
45
N
Newberry
37
More trends