Growth
Fitlife Foods against its category
The biggest tracked US meal kits & prepared meals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fitlife Foods's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Meal Prep Sunday | +12.8% |
| 2 |
F
Fitlife Foods
|
-1.6% |
| 3 | 9 95 Nutrition | -18.8% |
| 4 | F Fresh Fit Meals | +14.6% |
| 5 |
P
Project LeanNation
|
-10.3% |
| 6 |
C
Cook
|
+0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Fitlife Foods locations across 2 US states.
Customer overlap
Who shops at Fitlife Foods
Tracked chains Fitlife Foods customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Southern Nutrition
100
Southern Nutrition
100
N
Nutrition Smart
79
M
Meat Market Tampa
61
Meat Market Tampa
61
B
Boulon Brasserie and Bakery
42
N
Naked Farmer
40
Naked Farmer
40
M
MacDill Main Exchange
37
MacDill Main Exchange
37
G
Greenlane
34
M
MacDill AFB
31
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