Growth
Fifth Third Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fifth Third Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
| 128 |
F
Fifth Third Bank
|
-85.5% |
Share of tracked category spend, indexed
Store footprint
Store map
128 tracked Fifth Third Bank locations across 10 US states.
Tracked stores by state
- Kentucky 46
- Florida 30
- Indiana 14
- Ohio 13
- Michigan 10
- North Carolina 6
- Illinois 4
- Georgia 3
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Fifth Third Bank
Tracked chains Fifth Third Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Class Act Federal Credit Union
100
A
Advanz Credit Union
95
C
Class Act FCU
65
Class Act FCU
65
B
Beacon Community Credit Union
50
C
Commonwealth Credit Union
48
Commonwealth Credit Union
48
D
Derby City Gaming
47
Derby City Gaming
47
L
L&N Federal Credit Union
38
L&N Federal Credit Union
38
B
Bally's Evansville Casino & Hotel
13
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