Chain · United States · data through July 2026

E El Cheapo

Iceflower tracks 13 El Cheapo stores across 3 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
13
States
3
Category
Gas Station

Growth

El Cheapo against its category

The biggest tracked US gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Cheapo's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Shell logo Shell +1.9%
2 C Chevron logo Chevron +3.8%
3 S Speedway logo Speedway -11.1%
4 S Sunoco logo Sunoco -6.4%
5 M Maverik logo Maverik +3.2%
6 M Marathon logo Marathon -
7 Q QuikTrip logo QuikTrip +5.5%
8 M Murphy USA logo Murphy USA -3.7%
9 E Exxon logo Exxon -13.7%
10 R RaceTrac logo RaceTrac -0.5%

Share of tracked category spend, indexed

100 82.1 2024 Q1 2025 Q4

Store footprint

Store map

13 tracked El Cheapo locations across 3 US states.

Tracked stores by state

Customer overlap

Who shops at El Cheapo

Tracked chains El Cheapo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Coastal Electric Cooperative 100
G Game Time Sports Bar logo Game Time Sports Bar 69
E Enmarket logo Enmarket 66
R Royal Ace 62
P Parker's logo Parker's 57
H Hills Beverage 47
R Richmond Hill City Hall 46
P Plantation Oak 41
F Food Fresh logo Food Fresh 38
B Bird Dog Beverages 37

More trends

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