Trends · data through July 2026

Bakeries in Brighton

Iceflower tracks 30 stores from 16 bakeries chains in Brighton. Greggs grew fastest over the last year, ahead of GAIL's and Real Patisserie.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and GAIL's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - -8.3%
2 G GAIL's logo GAIL's - -12.2%
3 R Real Patisserie - -26.8%
  • Greggs
  • GAIL's
  • The Flour Pot Bakery
  • Real Patisserie
  • Open Bakery
  • Baked
  • Italian Kitchen
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Brighton. The 7 largest tracked chains are highlighted.

  • Greggs (6)
  • GAIL's (3)
  • The Flour Pot Bakery (4)
  • Real Patisserie (3)
  • Open Bakery (2)
  • Baked (1)
  • Italian Kitchen (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 6
  • 2 T The Flour Pot Bakery logo The Flour Pot Bakery 4
  • 3 G GAIL's logo GAIL's 3
  • 4 R Real Patisserie 3
  • 5 O Open Bakery logo Open Bakery 2
  • 6 A Auntie Anne's logo Auntie Anne's 2
  • 7 B Baked 1
  • 8 I Italian Kitchen 1
  • 9 J Julien Plumart 1
  • 10 M Millie's Cookies logo Millie's Cookies 1
  • 11 R Raven's Bakery 1
  • 12 T Teba Sweetland 1
  • 13 V Vero Gusto 1
  • 14 S Simit Palace 1
  • 15 C Churros 1
  • 16 W Wafflemeister 1

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